Alex Kalugin
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Footcare 2 You

The Vein Doctor is the personal brand of Dr. Bakir Altai, a cardiovascular thoracic surgeon who opened a private practice in Manhattan. I worked with him and his staff to set up his new office and develop the brand. I set up profiles for him on numerous medical review sites such as healthgrades and vitals, launched an online marketing campaign on facebook and instagram, and created several print pieces as well. The campaign successfully raised local awareness of his office and increased his patient flow.

Please click each thumbnail to see the full piece.

1- The new logo, developed in a clean modern style with a slight feel of tv talk shows.
2- The first facebook ad for the online marketing campaign.
3- A small promotion card given to patients, asking them to leave online feedback.
4- An informative poster for the office, detailing varicose veins.

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